The Mall Jinqiao captures opportunity from the lack of modern retail facilities in the mature Shanghai suburb of Jinqiao. Our project sits right at the center of the Jinqiao District. This densely populated area is adjacent to a leading national high-tech park, which has been one of the leading high-tech parks in China for decades.
We acquired a local company holding a prime suburban piece of land with desirable planning parameters situated in a high density location. The project is a ground-up development serving the needs of over 400,000 residents in the surrounding 3 km area as well as the 265,000 daytime working population from the high-tech park 1 km away. The high-tech park includes companies such as: General Motors, Volvo, Mitsubishi, Panasonic, HP, Huawei R&D, Nestle, and L’Oreal. The catchment also extends to the Waigaoqiao area, which is one of the world’s busiest container ports.
The Mall Jinqiao currently provides a wide array of entertainment (IMAX), grocery, shopping, and dining options for families and young working professionals in the area, who are the typical representation of the growing middle income class in China.